Corporate Sponsors & Donors:
Sponsorship Benefits & Opportunities

Your Market, Our Audience

• Each year, more than 300,000 patrons visit the TSO at Roy Thomson Hall
• An additional five million tune into frequent TSO concert broadcasts on CBC Radio 94.1
• More than 100,000 children and youth participate in TSO music education programs
• Last year, outreach programmes such as tsoundcheck made orchestral music accessible to more than 28,000 young people between the ages of 15-35
• The TSO is engaged in extensive ethnic outreach initiatives, involving the Chinese, Korean, and Russian communities

Learn more about:

Entertainment Benefits | Community Relations Benefits | Sponsorship Opportunities | Promotional Benefits | Advertising Benefits

Entertainment Benefits

Create an incredible evening at the Symphony that your guests will not forget. Customized benefits can include:

• Assistance in planning and organizing pre- and post-concert receptions
• Opportunity to invite guest conductors and guest artists to private receptions
• Pre-performance talks providing an overview to the evening's performance
• Backstage tours for sponsor guests (subject to the number of guests)
• Concert dedications

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Community Relations Benefits

The Toronto Symphony Orchestra is committed to creating programming that brings orchestral music to people of all ages and backgrounds.

By partnering with the TSO, your company will:

• Establish an association with a world-class orchestra
• Raise its community profile
• Be viewed as a philanthropic organization
• Help support children's education programmes (reaching over 100,000 children annually)
• Help make orchestral music accessible and affordable through the TSO's outreach programmes

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Sponsorship Opportunities

Our goal is to create a sponsorship package that is tailor-made to serve your corporate goals.

Some sponsorship opportunities include:

• Performance Sponsorship - Your company can sponsor an individual performance, or a group of performances, and gain access to promotional, marketing and client entertainment benefits.
• Monthly Sponsorship - A tailored month long sponsorship can increase your visibility and exposure to the various TSO audiences.
• Season Sponsorship
• Official Instrument of the TSO (piano, violin, etc)
• Educational Programmes - The TSO's education programmes reach over 100,000 children annually.
• Toronto Symphony Youth Orchestra
• Outreach Programmes - tsoundcheck, the Symphony's youth outreach programme, offers TSO performances at a reduced rate for 15-35 year olds. Currently over 16,000 active members, and growing!
• Customized Sponsorship Packages

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Promotional Benefits

Promotional benefits can be tailored to suit the nature of your sponsorship. With over 100 concerts per season, and a variety of education and outreach programmes, sponsorship with the TSO offers flexibility and the ability to reach all or segments of the TSO audience. Marketing opportunities may include:

• Inserts in TSO House Programmes
• Product placement
• Sampling
• Your company's alignment with specific areas of the orchestra's work
• A unique promotion tailored to your organizational goals

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Advertising Benefits

The TSO's corporate sponsors receive recognition in all publicity and advertising activities associated with their specific sponsorship.

Your company may be featured in the following TSO publications:

• TSO Subscription Brochure (distribution of 450,000)
• Season Handbook (distribution of 290,000)
• House Programme Ad (minimum 2,500 impressions per concert)
• House Programme Sponsor Listings (180,000 printed)
• Performance Press Release

Your logo may appear in TSO ads in the following publications:

• Toronto Star (weekday circulation: 463,215)
• The Globe and Mail (weekday circulation: 318,009)
• Now Magazine (weekly circulation: 106,318)
• Wholenote Magazine (monthly circulation: 23,499)

Your company may be recognized in the following media:

• TSO Homepage (16,259 monthly impressions)
• TSO Website Corporate Case Study
• Performance Tickets
• Lobby Signage
• Pre-Concert Announcement

For more information about corporate partnership opportunities with the TSO, please contact:

Denny Young
Senior Director of Development
416.593.7769, ext. 246
dyoung@tso.ca

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